Learn More Stress Less
To create a digital experience that highlights the lifestyle, cultural and holistic aspects of studying in New Zealand.
All aspects of the digital property must work alongside the main student portal (the ‘New Zealand Educated’ site) and be optimised to convert users to enquire about the course options available at the various institutions profiled.
To achieve this, we created the ‘Learn More Stress Less’ website.
The site was designed to be light and engaging for potential students and was fully translated into eight languages including German, Thai, Chinese Simplified, Chinese Traditional, Korean, Japanese, Spanish and Portuguese.
The site used advanced tracking and measurement capabilities on the platform to provide in-depth insights into visitor behaviour. We also continuously tested and refining the content and user experience using a combination of analytics and focus groups.
There were interactive modules showcasing New Zealand’s academic reputation, life in New Zealand as well as ‘day in the life’ videos published by students, institutions and a range of our own videos.
In addition, the site was used as a platform for various marketing campaigns and as a lead capture mechanism.
The site proved a resounding success with over 240,000 visitors in the first six months. Traffic came from a mixture of organic, campaign and paid media.
Visitors were also highly engaged spending over seven minutes per visit and hitting all of our key call to actions.