To showcase New Zealand as a world-class destination for Postgraduate study.
The core call to action was enquiries to the postgraduate courses showcased on the site.
We launched an inspirational site called New Zealand Postgraduate. The site highlighted success stories from postgraduate students, New Zealand’s academic ranking and a video section called ’20 Answers, one Question’ where international postgraduate students and world-class tutors answered question designed to promote our academic achievements.
The site used advanced tracking and measurement capabilities on the platform to provide in-depth insights into visitor behaviour. We also continuously tested and refining the content and user experience using a combination of analytics and focus groups.
The site achieved over 8,000 visits in it’s first 3 months, from a mixture of organic and paid media. Visitors who engaged with the site spent over seven minutes per visit, with 10% of visitors going as deep as enquiring to postgraduate institutions during their visit.